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He gives the example of when you are in a church, the paintings are part of the building, they were designed for the building, so ‘everything around the image is part of its meaning’, the things around it confirms its meaning however, when you’re seeing this images in the commodity of your home, surrounded by things you see every day they lost symbolism. People no longer have to go to specific places museums, chapels) to see artworks. With the invention of the camera the human eye stopped being the only center of the visual world, the paintings that used to be in just one place could be now available for anyone across the world, anytime. What you see it’s always influenced by the characteristics of the environment (music, place, things around it) in which you are, and by our background (culture, level of education, experiences) we may not realize it but that can change for complete how we see a painting, for example a kid will not see a painting in the same way an adult see it, the kid might point at physical details of the painting while the adult might try to analyze the painting. John Berger argues that the process of seeing is not as natural as we tend to believe, all the images we see are arranged by the artists or even for the context in which we see them, he gives the example of perspective when the eye feels the center of what you’re looking at.